Today we’re talking with one of the pioneers of Gamification, Yu-Kai Chou, author of the book Actionable Gamification and creator of the Octalysis Framework which encompasses 8 core drives of motivation that govern human behavior. He's a speaker on gamification and behavioral design at places like TED, South by Southwest, Google, Stanford and consulted with governments like UK, Singapore and South Korea. His work has affected over 1 Billion users experiences across the world.